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Strategic Social Media Marketing
Course Length: 4 hours
In this highly interactive workshop, we will perform a 4-hour deep dive into social media strategy and marketing techniques. You will learn how to balance, and potentially reduce the amount of time you are spending on social media, while increasing its effectiveness.
Using the provided workbook to tackle your brand strategy, content strategy & engagement strategy, we will complete major pieces of work together. You will leave the workshop with a road map for how to use social media as a strategic tool to engage with your ideal audience, while using play and fun to attract increased sales.
Group Workshop offered in collaboration with Annapolis Valley Chamber of Commerce:
Cost: $350 AVCC member price
$400 non-member price
(includes a light lunch)
Private, customized workshop for your team:
Cost: $1200 (up to 4 people. $100 for each additional participant. Max 10. Travel fees will apply to locations beyond Wolfville - Kentville.)
Learning Outcomes:
- Understand the role Social media plays in your overall Marketing strategy and how to use this tool without losing your mind.
- Identify your ideal audience (niche) to speak effectively with the people who are most likely to purchase from or into you.
- Determine your brand’s content pillars - the consistent topics you will discuss, amplify & create content for.
- Understand the various post formats available and which will yield the best results based on your desired outcomes.
- Schedule 1 month of content for your business, and be able to use that knowledge to plan subsequent months on your own.
- Build a strategy for engagement & determine the amount of time you will dedicate to social media each week.
- Measure your success each month and build upon your best practices.
Includes: printed workbooks for each participant + digital tracking file
Great balance of information & interaction. It was so helpful!!
"I really appreciate that we were able to have a workshop just for our organization. Having the chance to really dig into our needs and create a plan specific to our use was extremely helpful for me. Also being able to really brainstorm and talk things through was amazing. I am feeling a lot more confident in starting a social media process with our very small team."
- Kerri Marshall
Atlantic Home Building and Renovation Sector Council
"It was great to have outcomes come out of the workshop that will directly alleviate strain on my already busy schedule. Your demeanor, cadence and tone made it easy to stay engaged throughout the 4 hour workshop. I definitely learned lots that I will be able to use from day to day.
Thank you!"
- Jessica Ward
Groundwork: A Social Innovation Agency
"I have a strategy! I was having trouble organizing my thoughts, which drove me crazy as I'm in a new role. This course helped me get my thoughts down on paper in an organized fashion, and through the conversations during the workshop, I was able to broaden but, at the same time, pinpoint who my messages should be targeting. I feel as though the workshop relit my spark for comms. I am so grateful!"
- Chrystal Remme
Mashup Lab
"I was struggling with the fear of being left behind. It has been so long since I had a course in social media that I felt an update and refresher would serve me well - especially since social media is constantly changing! The course validated my methods, removed obstacles, and inspired me creatively and organizationally.
The pillars & subtopics was incredibly important to put into perspective what the AUDIENCE FEELS and NEEDS. It resulted in a great perspective to bring into the foundation of content building."
- Jennifer Hartman
Gates Insurance Agency
Ongoing Support:
SOCAIL MEDIA STRATEGY & PLANNING
Need more support creating & a executing a system around your social media planning?
Let's plan your social media posts together for 1 month, and review the results so you know what's working and where to make adjustments.
Ideal for:
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Personal brands who know they need to be predominantly responsible for filming content, but want the support & accountability to make it manageable.
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Brands who are looking to master the skill of producing content within a doable framework so they don't need the ongoing cost of hiring a social media manager.
Format:
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During the first week of the month, we will have a 30 minute call to review stats from your previous month's posting & learn what we can do better next month.
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During the 3rd week of the month we will have a 90 minute Strategy Session to plan the content you will post the following month:
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Frequency
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Post format
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Goal for each post (call to action)
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Hook
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We'll make a plan for how long it should take you to complete the content pieces and block time in your calendar.
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At the end of the month, you will complete the provided Digital Analytics Tracker (which I will teach you to use) and send it to me before our next call.
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Wash, rinse, repeat as much as you need to become a social media scheduling master!
Investment: $697 CAD/Month (+ tax).
The fine print:
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This package does not include content creation.
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This is an ideal follow up to my Strategic Social Media Workshop
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There is no minimum or maximum length of contract. Use the service as long as you need the support. (for most people that is 2-4 months)
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All calls happen over Zoom & recordings are shared.
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Please note that the first month we work together, you will be preparing content for the following month, not the current month.
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All calls are paused from August 1 - 31 and from Dec 15 - January 7.