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You are in the right place because you know...
Having a crystal clear brand identity, purpose & position is the foundation of every successful business.
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On the surface, the questions: “Who are you? What do you do, and why? Who do you do it for?” may seem simple, but without taking the time to get acutely clear on your unique, intricate answers, you will continue to struggle.
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You're ready to stop ineffective communication for good!
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Here's the truth:
If you find yourself struggling to:
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attract new customers
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increase your sales year over year
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know what content to communicate on social media
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The problem likely lies in your brand.
Fix it in less than 3 hours of effort.
Give me ~3 hours, and I'll give you...
Learning Outcomes:
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Understand how your personal story creates the heart and soul of your brand
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Clearly identify your brand purpose
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Communicate the tangible & emotional results that you offer your customers
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Identify the people and their values who most directly align with yours
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Authentically connect and forge genuine relationships, to create loyal customers
Upon completion, you will apply your new brand language to all aspects of your marketing:
product/service descriptions | deciding on new offerings | communication & engagement strategy | pricing | tone of voice used in your copy | digital content for your website; socials; newsletters; blog | identify partnerships for collaborations.
Get started right now!
Self-directed:
Masterclass: Brand Identity, Purpose & Position
Stop ineffective communication for good!
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Included:
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14 guided lessons for a total of 32 mins of instruction
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An accompanying workbook to record answers and guide your progress.
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Learning Outcomes:
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Understand how your personal story creates the heart and soul of your brand
-
Clearly identify your brand purpose
-
Communicate the tangible & emotional results that you offer your customers
-
Identify the people and their values who most directly align with yours
-
Authentically connect and forge genuine relationships, to create loyal customers
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I'm so glad I was part of it!
"Beyond the immense amount of valuable information I'm taking away, your infectious optimism & energy made this experience so enjoyable & the boost I needed to be excited about my business again. THANK YOU!"
-Lauren Bonner, Owner
It's always a pleasure working with Julie!
"Her positive attitude is infectious and her marketing strategies opened my eyes to a new way to approach how I conduct business. I learned many new skills in her Small Business Accelerator course that I will put to use in my online business. With so many businesses going digital, the course content was invaluable! Thank you Julie!"
-Tara Mummery, Owner,
Big Heart Fibre Art
This could be you...
Frequently Asked Questions
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When does the next Live program run?The next Live Cohort will start on Wednesday, September 20 (intro call: 45mins). Education calls will begin on September 27 and continue every 2 weeks. The last call will be held on Wednesday, December 6. Each session will be 90 minutes in length and run from 3:00 - 4:30 AST Session recordings will be made available (for 1 year) for those unable to attend, or wanting to revisit the lesson.
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How does a group program work?Cohort-based learning is an educational approach in which a group of learners moves through a course together. Together, we will discuss each module in dept* and you will have an opportunity to ask questions, and/or seek support from Julie, or others in the group. By participating in the cohort, you will also receive added structure and accountability since we will be tackling one module every second week, this will ensure you keep pace with the group and complete the entire program. Statistics show that cohort-based learning boasts a 90% completion rate, vs only 4% for self-paced open courses. Ensure your investment doesn't go to waste! Join me, and we'll get this work done together. *There will be strict confidentiality contracts in place and breaking that confidentiality will result in immediate removal from the group. I will be creating a space where people feel safe to share.
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What homework can I expect?For homework, there will be optional workbooks and/or additional training courses (pre-recorded) that you can work on on the off-week. They will allow you to explore the content from the week in more detail and personalize the learnings for your unique business. You can anticipate spending up to 90 minutes in the off-week to complete these tasks, (if you choose to do them) I will be offering to look over any work that is completed if submitted prior to the next call.
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What is the timing for calls?First Call: Wednesday, September 20 (intro call: 45mins). Education calls will begin on September 27 and continue every 2 weeks. Last Call: Wednesday, December 6. Each session will be 90 minutes in length and run from 3:00 - 4:30 AST Calls will be conducted over Zoom. Recordings will be made available if you are unable to attend a live call. Live participation is highly encouraged!
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How are the calls structured?There will be a ~15 minute intro/discussion, followed by ~45 minute presentation of learning materials. The last 30 minutes will be dedicated to live Q&A (no pressure to stay during that portion, if you'd prefer to jump off the call after 60 minutes.)
